In Musictown one can purchase music on various media. We suppose that vinyl records play the most important role for you. Do your customers feel the same way about it?
Vinyl records really do play an important role for me personally and I’d say most of my customers feel the same, given the increase in vinyl sales compared to other media. I also present the store as a record store in the first place. After all, the name Musictown Record Store says it all.

Vinyls have had a comeback and have been popular with bands as well as their fans. Do you think it’s a short-lived trend?
According to my friends from abroad the big boom of vinyls  hasn’t come to Prague yet. I’d expect a decrease in the sales of  CDs in the future, while the LPs and digital music survives. Today’s small bands offer their music in the digital format and try to release it on LPs at the same time. Their fans get record players and the demand grows.

You moved Musictown from the busy shopping mall to right under the Žižkov TV tower. What changes has the new address brought along?
The new address meant liberation in a way. Most of all from the rules from above, that are directively set in commercial centres. I didn’t have enough possibilities and couldn’t express more initiative in Europark Štěrboholy, where I ran the business for 7 years. The new address made it possible for me to adjust the selection and gave more space to independent production, that is closer to my taste. On the other hand, the genre range is still wide even at Žižkov and the commercial musicians have their place here too.

You organize live concerts in your store from time to time. What do you like about this type of intimate music events?
Live performances belong to music stores, although people here weren’t so used to it. The band supports the sale of their record that way and also the place where they play. The most important thing for me is the closeness of the interpret, whose physical presence is here in the store a lot more tangible than in a club, let alone giant arenas. It is as if the band played in your living room and that is a fascinating feeling.

Which of the Prague clubs is your favourite?
I like NEONE club, where I can enjoy dance music at weekends. I regularly go to MeetFactory to see live concerts. Another place I like is Basement Bar which has great music and a good vibe.

You surely have a great collection of records at home. Which do you value the most?
I only buy the records I really want, so I value my entire collection. And a specific record? The record Space Is Only Noise by Nicolas Jaar comes to mind. I got it three years ago in London and now it’s not available for sale anymore.

(Jakub Sedláček, Musictown Record Store owner)


Is Pragtique your first shared project? Who came up with the idea and how long did it take to bring it to life?
Yes, it is. I first had this thought a few years ago but we became serious about it in late 2014 and started to realise it some time in February last year.
Didn’t you worry that ‘souvenirs’ are being discredited by the floods of distasteful shops that offer non-authentic souvenirs?
That was a challenge that motivated us to found our brand. We want to rehabilitate the reputation of souvenirs and give dignity back to them by creating imaginative, graceful, and affordable keepsakes that will make people happy and will remind them of Prague. Prague is a beautiful city and deserves to be represented by beautiful souvenirs.
Do you cooperate with Czech artists only? How do you select them?
We work mostly with Czech artists and the selection process is diverse. All of us work in creative industries – in visual arts, film, design, advertisement, etc. We are surrounded by artists and we enjoy meeting new ones, too. It is an ongoing process and we keep our eyes peeled. If anybody interests us, then we’ll approach them about a collaboration on the theme of Prague. Today, artists also approach us.
What is the proportion of custom-made objects for your shop? Do you plan new collections?
Everything in our shop is custom-made, apart from several books and magazines that we also offer alongside our keepsakes. We certainly do plan new collections; it keeps our adrenalin levels high.
Is it only foreigners who visit Pragtique or is your shop also popular with local people?
Both. We are very happy not to have a shop for tourists only but also for the locals who buy presents for their friends and family here.
Do you bring souvenirs from your travels? What is your favourite?
Of course we do. The thing we are focused on is whether the product is made locally. We don’t like souvenirs made, for example, in China just because they carry a name of the place we visited.
(Lenka Hluchá, co-owner of Pragtique)


Spud. is an unconventional Prague city guide, that highlights its interesting spots and local businesses that are really worth visiting. With a Polaroid camera, we’re mapping four different areas: food and drinks, shops, workplaces of creative people and architecture. Spud. is focused on fresh places with unique atmosphere, cafés with the best coffee, shops with the finest goods, workshops and studios of the most skilled designers and architectural attractions with the greatest charm. Spud. is also mainly about people, who stand behind these projects. Without their invention and courage to fulfill their dreams Prague would be a much poorer place. That’s why we’re so grateful to all of them!
Tereza a Michal / 728 764 380

Price: 330 CZK

Cost of delivery: 70 CZK (in the Czech Republic)

name and surname
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number of Czech copies
number of English copies

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