Do you remember the first product that you made under the Papelote brand? What did it look like?
It wasn’t just one product; it was more of an introductory collection. It was inspired by my dissertation from the Academy of Arts, Architecture and Design in Prague that we later presented at Designblok. One of my first products was, for example, my favourite notebook Envelopa, made from a folded envelope. Up to now there have also been notebooks Simple, whose envelopes are created by the same lineatura, which is inside.

How many designers work for Papelote today?
I often encounter the idea that Papelote is only a brand that takes designs from different designers. However, it is not the case. We are the designers and everything we make is designed by us. From our beginnings when my husband Filip and I were the only designers we have grown and now there are five of us. Besides developing our brand and new collections we also work on tailored orders.

Who stands behind your interior on the Vojtěšská Street? Do you plan to open other branches in the future?
The interior was designed by our friends – architects from A1architects. It has worked great for us, even though there is a lot more stuff inside then there used to be. From time to time it also changes for a workshop or a small exhibition. We don’t plan on opening a new space yet, but who knows.

How big is the demand for custom made products that you offer? Do you come across any interesting ideas from your customers?
The demand has been growing every year and we are very happy about it and we enjoy working on it. Customers usually expect ideas from us, but they have theirs from time to time, too. Anyway, every product is a result of a shared dialog and effort. Personal approach and a mutual trust are important for us. Without them we wouldn’t be able to do our job the best we can.

You organise illustration workshops for children several times a year. How do these workshops go? Do the children’s parents also get involved?
The workshops are only for children, even though the parents sometimes don’t want to leave. Every workshop has a theme, made up by an illustrator who runs the workshop. Some of them are more focused on drawing, others more on action. It depends on the person who runs it.

Do you have any favourite stationery shops abroad that you would get inspiration from?
I like one shop in London – Present and Correct. They combine the selling of contemporary stationary brands with vintage items that they gather from all around the world. It makes the shop atmosphere unique.
(Kateřina Šachová, co-owner of Papelote)


In Musictown one can purchase music on various media. We suppose that vinyl records play the most important role for you. Do your customers feel the same way about it?
Vinyl records really do play an important role for me personally and I’d say most of my customers feel the same, given the increase in vinyl sales compared to other media. I also present the store as a record store in the first place. After all, the name Musictown Record Store says it all.

Vinyls have had a comeback and have been popular with bands as well as their fans. Do you think it’s a short-lived trend?
According to my friends from abroad the big boom of vinyls  hasn’t come to Prague yet. I’d expect a decrease in the sales of  CDs in the future, while the LPs and digital music survives. Today’s small bands offer their music in the digital format and try to release it on LPs at the same time. Their fans get record players and the demand grows.

You moved Musictown from the busy shopping mall to right under the Žižkov TV tower. What changes has the new address brought along?
The new address meant liberation in a way. Most of all from the rules from above, that are directively set in commercial centres. I didn’t have enough possibilities and couldn’t express more initiative in Europark Štěrboholy, where I ran the business for 7 years. The new address made it possible for me to adjust the selection and gave more space to independent production, that is closer to my taste. On the other hand, the genre range is still wide even at Žižkov and the commercial musicians have their place here too.

You organize live concerts in your store from time to time. What do you like about this type of intimate music events?
Live performances belong to music stores, although people here weren’t so used to it. The band supports the sale of their record that way and also the place where they play. The most important thing for me is the closeness of the interpret, whose physical presence is here in the store a lot more tangible than in a club, let alone giant arenas. It is as if the band played in your living room and that is a fascinating feeling.

Which of the Prague clubs is your favourite?
I like NEONE club, where I can enjoy dance music at weekends. I regularly go to MeetFactory to see live concerts. Another place I like is Basement Bar which has great music and a good vibe.

You surely have a great collection of records at home. Which do you value the most?
I only buy the records I really want, so I value my entire collection. And a specific record? The record Space Is Only Noise by Nicolas Jaar comes to mind. I got it three years ago in London and now it’s not available for sale anymore.

(Jakub Sedláček, Musictown Record Store owner)


Spud. is an unconventional Prague city guide, that highlights its interesting spots and local businesses that are really worth visiting. With a Polaroid camera, we’re mapping four different areas: food and drinks, shops, workplaces of creative people and architecture. Spud. is focused on fresh places with unique atmosphere, cafés with the best coffee, shops with the finest goods, workshops and studios of the most skilled designers and architectural attractions with the greatest charm. Spud. is also mainly about people, who stand behind these projects. Without their invention and courage to fulfill their dreams Prague would be a much poorer place. That’s why we’re so grateful to all of them!
Tereza a Michal / 728 764 380

Price: 330 CZK

Cost of delivery: 70 CZK (in the Czech Republic)

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number of Czech copies
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